Job Requirements/Description
At IRIS, we're seeking a dynamic leader to spearhead our demand generation strategies in the accountancy sector. As a Senior Marketing Manager, you'll drive pipeline growth and qualified leads through strategic planning and impactful campaigns, playing a pivotal role in our Go-To-Market (GTM) team. What will you be doing? As our Senior Marketing Manager for Accountancy, your role includes: Strategic Direction: Own and develop comprehensive marketing plans that drive impactful results. Lead cross-functional teams to execute global integrated campaigns efficiently. Act as the central source of truth for program-related knowledge and communication. Campaigns & Tactical Planning: Collaborate closely with cross-functional teams to develop targeted campaigns supporting account-based marketing efforts. Monitor and optimize campaign performance to ensure resonance and effectiveness. People Leadership and Performance: Foster a high-performance culture by aligning team objectives with IRIS' mission and vision. Provide coaching, feedback, and growth opportunities to team members, fostering a collaborative environment. What are we looking for? We're seeking driven, innovative candidates with: A degree in Marketing, Communications, Public Relations, or related fields. Extensive background in marketing, with demonstrated team management expertise. Proven B2B marketing experience targeting UK professional services. Experience developing and executing go-to-market strategies and impactful marketing campaigns. Strong track record of optimizing programs, campaigns, and customer journeys to drive demand and exceed targets. To succeed in this role, you should also be: Results-driven with a knack for setting and achieving ambitious goals. A strategic thinker with exceptional interpersonal and communication skills. Highly organised with the ability to distill complex information into clear, actionable insights. Innovative and willing to challenge conventional methods for improved outcomes. Enthusiastic, with a competitive spirit and a sense of humour. Don’t miss this opportunity to make a significant impact at IRIS. Apply now to join a forward-thinking team dedicated to pushing boundaries and achieving excellence. Please note: Due to high demand, we encourage you to apply as soon as possible.